Jakarta Premium Outlets, officially opens its doors today for a soft launch, introducing a new shopping destination in Alam Sutera, Tangerang. As part of the globally recognized Simon Premium Outlets^® portfolio that includes the iconic Woodbury Common Premium Outlets^® in New York, USA, Gotemba Premium Outlets^® in Tokyo, Japan, Desert Hills Premium Outlets^® in California, USA and many others, Jakarta Premium Outlets will redefine the shopping experience with its unique approach. Built on four key pillars – Shop, Art, Dine, and Sustainability – Jakarta Premium Outlets aims to set a new international standard in Indonesia’s shopping landscape by combining commerce, culture, and eco-conscious design.

This shopping destination is a subsidiary of Simon Genting Pte. Ltd., a joint venture between Genting Plantations Berhad and Simon^®, with operations led by PT Nusantara Management Indonesia (PT NMI) and PT Pembangunan Property Nusantara (PT PPN). Strategically positioned just outside Jakarta, the center is currently 92% leased and poised to draw local and international visitors, offering a fresh take on the retail experience.

Tan Sri Lim Kok Thay, Chairman of Genting Malaysia Bhd, shared his vision for the project, “Following Simon Genting Pte. Ltd.’s success with Johor Premium Outlets and Genting Highlands Premium Outlets in Malaysia, we are thrilled to introduce Jakarta Premium Outlets as the next step in bringing an authentic outlet shopping experience to Southeast Asia. More than just a shopping destination, it represents our commitment to create an immersive shopping experience that caters to international and local tastes. This marks the beginning of our long-term vision to expand Premium Outlets^® destinations across Indonesia.”

The center brings together global and local brands, offering luxury, fashion, sportswear, and lifestyle essentials at significant value, as well as a diverse mix of local and international flavors caters to every palate. Sustainability is also at the heart of it all, with eco-friendly materials, energy-efficient design, and expansive green spaces that enhance comfort while minimizing environmental impact. Throughout the space, Indonesia’s cultural heritage comes to life through thoughtfully crafted architectural details and installations. Inspired by the Indonesian archipelago, the landscape also integrates lush greenery, water elements, and shaded walkways to provide natural cooling and relaxation, seamlessly blending commerce with nature.

Mark Silvestri, President of Development at Simon, elaborated on the global inspiration behind the project, “Jakarta Premium Outlets brings the globally recognized Simon Premium Outlets experience to Indonesia, thoughtfully tailored to local preferences. Our aim is to offer exceptional value while seamlessly blending international standards with Indonesia’s unique character. By leveraging best practices and expertise from around the world, we are creating a world-class shopping destination that reflects both global excellence and local authenticity.”

Bringing together 150 global and local brands, Jakarta Premium Outlets offer visitors high-end brands including the first adidas originals outlet in Indonesia, BOSS, Coach, Cole Haan, Kate Spade, Kenzo, Lacoste, Marc Jacobs, Tulola, Tumi, and many more. The destination also features a selection of iconic fashion, sportswear, and lifestyle brands such as adidas, Birkenstock, Fossil, Mango, and others. On top of that, visitors can enjoy a curated selection of food and beverage brands, such as Baia Nonna, Boost Juice Bars, Cold Moo, Kastil Dimsum, Pho Ba Ba, Shihlin Taiwan Street Snacks, Starbucks Coffee, Teazzi, The Coffee Academics, and many more.

Kicking off during Ramadan, the soft opening on March 6 brings exclusive savings and festive activities for all ages. Visitors can enjoy savings of up to 65% off every day from brand partners, along with engaging experiences such as a 360^o photobooth, face painting, henna art, balloon art, and a popcorn bar, alongside a date and tea tasting experience that honors the season. Cultural highlights, including Sufi dance, kids’ activities, and live music will enhance the Ramadan spirit for visitors and families alike.

Following today’s soft opening, Jakarta Premium Outlets will also welcome additional brands, such as Aigner, Aldo, Bally, Benang Jarum, Buttonscarves, Furla, Nike, the largest Puma in Southeast Asia, Sarinah, as well as dining options and lifestyle features in the lead-up to its grand opening in the second quarter of 2025. With its innovative design and forward-thinking vision, Jakarta Premium Outlets is set to become a must-visit destination, reimagining retail for Indonesian shoppers.