ICON BALI successfully hosted a concert for rising K-pop star Pagaehun on the first day of the ICON BEACH FESTIVAL, Saturday, September 20, 2025. This was the first-ever K-pop concert held at a mall in Bali. An estimated crowd of over 2,000 people packed the beachfront, with hundreds more filling the balconies of several restaurants at ICON BALI.

Pagaehun frequently greeted the audience in Indonesian and performed with incredible energy, singing 9 songs, including his hit “Play With Me,” which has over 200 million views on international social media platforms. At the end of the concert, the audience, most of whom were a K-pop fans, chanted for Pagaehun to return to the stage to sing the hit song again. The event concluded with a spectacular fireworks display.

ICON BEACH FESTIVAL was held to celebrate the one-year anniversary of ICON BALI, which opened on June 7, 2024. The celebration continues on Sunday, September 21, 2025, with the Good Day Movement, which includes the Good Day Fun Run, Mobile Legends Competition, Dance Competition, and Coswalk Competition. The peak of the Good Day Movement will be a concert by the famous Balinese band Harmonia, scheduled to perform at 8 PM.