The Brand Promise, a Vietnam grown boutique branding firm, is delighted to mark the beginning of its new strategic partnership with Senna Wellness Retreat, a rejuvenating haven in Northern Vietnam dedicated to restorative healing experiences, on the occasion of Global Wellness Day 2025. Connected by a shared commitment to individual and community wellbeing, the collaboration reflects a mutual desire to nurture more mindful, connected ways of living, while contributing to the growing wellness movement in Vietnam and beyond.

Nestled on a serene hill in Bac Ninh, just an hour from Hanoi, Senna Wellness Retreat offers a calming escape where time slows, and guests are gently guided back to balance. Inspired by the Vietnamese healing herb and the quiet strength of the lotus, Senna invites guests to rest, reconnect, and rediscover inner balance through tailored therapies, mindful movement, and nature’s whole embrace.

The collaboration will bring to life a series of curated experiences from yoga and meditation sessions to workshops and family-friendly activities. Looking outward, the partnership includes plans for modest community initiatives that encourage wellness education, sustainable practices, and cultural appreciation in Bac Ninh and beyond.

This partnership launches on Global Wellness Day, celebrating the theme #ReconnectMagenta and amplifying this year’s call to pause, reflect, and rekindle meaningful connections with oneself, with others, and with the world. As part of this shared commitment, Senna will introduce the Summer Wellness Package, designed to support a calm, connection-driven retreat experience.

About The Brand Promise
The Brand Promise is a Saigon-based branding firm dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honored through our dedication for excellence and shared dedication to turn potential into reality.

About Senna Wellness Retreat
Senna Wellness Retreat is a premium wellness resort that offers a personalized and holistic healing journey of body and mind through physical and spiritual pathways to body, emotional and social health. By assessing and working to improve the influencing elements that can affect this equilibrium, we help develop guests’ inner resilience and healing capabilities needed to maintain all-around wellbeing.